Innovation Cube

Contribute to training students based on the practice of social media influence analysis using tools that help evaluate how much synergy there is between influencers and their target audience in a campaign.

This workshop will teach techniques to develop digital worlds in the Gather environment, a platform that enables people to meet in a digital environment. The goal is to guide the practice using a narrative in order to drive the end user experience through the immersive environment.

The idea of the Cube GameCom is to promote discussions about potential career paths within Communication and its intersection with games in Brazil, as well as to develop the required skills for that purpose. The event offers exchanges and opportunities in the market and in academia within the expertise and experience of the guests. This is an in-person activity.

The Creative Design and Image Editing workshop introduces basic concepts and tools for editing and manipulating images using software such as Adobe Photoshop or GIMP (free software) in an ethical and inclusive manner, so that students feel comfortable while exploring their particularities in order to acquire skills to develop solutions in Digital Communication using this type of tool.

The FGV ECMI GameClub workshop uses the Challenge Based Learning (CBL) methodology. Through the processes of engaging, investigating and acting, the workshop seeks to give students the autonomy to create a space where they can interact with games to raise issues to debate and reflect with the target audience. The FGV ECMI GameClub team will work on creating the schedule and content, as well as producing and advertising the events.

The Introduction to Blender workshop prepares participants to build interactive products through activities that challenge them to apply the theoretical concepts they have learned and to explore the toolset available in Blender, particularly its modeling and texturing possibilities.

The Transmedia Narratives in Star Wars workshop complements classroom learning while looking further into a media franchise that has followed a transmedia approach since the 1970s, including the application and concept of transmedia worlds.

This workshop offers a space to exercise collective construction through a critical analysis of the metaverse as a media product. The activity introduces reflections on its history, foundations, controversies, frameworks, perspectives and its dynamics with the potential to influence the construction of a social reality. The goal is to establish the metaverse as a space where experimentation is possible in an ethical and inclusive manner, so that students may acquire the ability to develop solutions in Digital Communication in these types of environment.

Sessions in this workshop will seek to introduce students to essential concepts and mechanics within the universe of digital games. The goal is to establish digital games as a type of media where students feel comfortable and knowledgeable of their particularities in order to acquire the ability to develop solutions in Digital Communication.

This practical activity involves the interaction of participants with an artificial intelligence – such as ChatGPT – in the elaboration of questions and evaluation of the answers offered by the platform. The exercise seeks to develop critical thinking and ethical awareness through dilemmas associated with: 1. The environment; 2. Data and privacy; 3. Algorithmic biases and discrimination; 4. Transparency; 5. Platform work and microtasks; and 6. Disinformation and political radicalization. Based on the outcome, participants must evaluate the accuracy and potential ethical issues contained in the machine’s answers, indicating imprecisions or points that do not make sense.

Playing with culture sees videogame media as an environment that is capable of offering an approximation between cultural and social elements. With that in mind, the workshop also seeks to expand the repertoire and gaming experience of participants, enabling the contact and experimentation with titles based on specific cultural contexts.

The activities will always be supported and driven by the didactics developed by the Cube team, who will guide the development of digital games from a critical perspective. The development of games for a cause will happen through an introductory experience on the free development platform Game Maker. This will include an activity to redevelop a known game and development of a digital game on an appropriate platform. In addition, the goal of this workshop is to train students on the basic concepts, tools and practices for the development of a digital game.

Generative Artificial Intelligence has aided communicational production in a complex way for more than seven decades. Technological change over this period has led to significant advances in its capabilities for entertainment, increasingly realistic visual effects, and elaborate audio systems that help build immersion within complex narratives. This progress has allowed the companies developing these models to increase their social influence on contemporary networks, which enables important reflections on several processes and situations. The goal of this workshop is to train students on the basic tools and practices for building a narrative through styles.