Alessandra Maia is a PhD in Communication with an education in Journalism and Public Relations at UERJ. She is a professor at FGV ECMI and works as a Game Design and Studies Researcher at the Innovation Cube/FGV, where she does practical, experimental and empirical research on Digital Technologies. Her research interests include concepts such as Innovation, Creativity and Invention in digital culture products as a playful locus of sensory, social and learning development.