FGV, the maintainer of FGV ECMI, has significant experience in incorporating digital technologies into the teaching-learning process. When it comes to distance learning methodologies, FGV ECMI adopts tested and consolidated practices, approaches and methods that are incorporated by the other FGV Schools in Rio de Janeiro, São Paulo and Brasília.
The undergraduate course in Digital Communication at the School of Communication, Media and Information will integrate concepts and theories in the area to methods, technologies and empirical applications, which will provide students with the best opportunities for professional placement. More specifically, our pedagogical proposal is based on two axes:
- The transfer of knowledge about the theoretical-methodological bases that define the field of Communication in different times and contexts. The education we propose includes the interaction between Communication and related areas, such as Sociology, Economics, Political Science and Public Administration, while also contemplating the implications of the growing use of digital technologies as a dimension that is undoubtedly inserted into contemporary communication studies and practices;
- The learning of specific skills through the constant contact of students with practical workshops and guided by the new professional demands in the digital communication market. To that end, our courses are designed to adopt dynamic methodologies in order to enable students to deal with resources, techniques and technologies in the field of Data Science applied to products, services and business models in Communication. This axis has the contribution of the multidisciplinary education of professors, researchers and technical staff associated with the Digital Laboratory, who will be responsible for facilitating the workshops.
The pedagogical strategy of the Digital Communication Course involves
- A curriculum focused on constant interaction between theory and practice, focusing on active learning methodologies that involve critical analysis of empirical evidence;
- Learning based on the study case approach, supported by the analysis of real cases and the development of bridges between academic knowledge and the critical evaluation of practices, debates and business models in the field of Communication.